In the first decade of the 21st century, the late Kobe Bryant was the target of the basketball community. At that time, the Chinese basketball community could basically be divided into two camps-Komi and Kohei.
"How many people love you, they hate you as much" is the best portrayal of Kobe's assessment at the time.
In the second decade of the 21st century, the object of the fans' struggle became LeBron James.
In 2011, "Beaches" published an article titled "10 Reasons to Hate LeBron" and the author was named Anthony Rizuti.
The reasons cited in this article are nothing more than: softness, superiority, invisibility at critical moments, disrespect for the game (imitating Dirk's cough), grouping, "decision"...
After nine years, when we look back at these "reasons to hate LeBron", you will find that most of the "crimes" are actually far-fetched.
For example, Steven-A-Smith also mentioned, "James played in the softest era of the NBA."
But in 2003, the 19-year-old rookie James was able to average 20+5+5 per game; in 2007, the 22-year-old James was able to take the Cavaliers to the Finals. In the Eastern Conference finals that year, they defeated the most in history. The iron-blooded Pistons.
但是在2003年，年仅19岁的菜鸟詹姆斯（James）场均可以贡献20 + 5 + 5的成绩；在2007年，年仅22岁的詹姆斯得以带领骑士队闯入总决赛。在那年的东部决赛中，他们击败了历史上最多的人。铁血的活塞。
Obviously, many Black James's arguments are out of fashion. For example, James has four crowns in his hands. Among them, the achievement of 73 wins against the Warriors in the 1-3 finals also overturns the argument that James is invisible at the critical moment...
Nine years is enough to make house prices rise from five digits to six digits per square meter, and it is enough to change a person.
At the same time, it can also make some dusty past reappear its original face.
For example, in 2010, all Cleveland fans were heartbroken and angry. The truth of the decision does not seem to be what we have always known-"James is treachery, but also disgusting fans with a national broadcast."
Announcing that he "abandoned" the home team through a national live broadcast is like "a pre-announced murder". There is only one result-negative public opinion and invisible pressure flooding James.
"I originally thought James would stay in Cleveland and promised a longer contract extension, so the public broadcast will make hometown fans excited, but he said he was going to Miami, which was really shocking." Drew Wagner recalled.
Who is Drew Wagner?
It can be said that this person changed James' career because the "decision" in 2010 was his idea.
In June this year, ESPN's Don Van Nata revealed the inside story of the "decision".
今年6月，ESPN的Don Van Natta透露了“决定”的内幕。
"Decision" was not the idea of the James team, but the idea of the Pistons fan from Ohio but not a Cavaliers fan.
On November 26, 2009, Bill Simmons, who was still working at ESPN at the time, received an email from Wagner, which mentioned that “if LeBron broadcasts his next home in 2010 and named the show as LeBron’s choice, Will it create crazy ratings?"
2009年11月26日，当时仍在ESPN工作的比尔·西蒙斯（Bill Simmons）收到了瓦格纳（Wagner）的一封电子邮件，其中提到：“如果勒布朗在2010年播出他的下一个家，并将该节目命名为勒布朗的选择，它会引起疯狂的收视吗？ ？
And Bill Simmons also replied to Wagner, “If LeBron is smart enough, he should promote the show through his own team and sell the broadcasting rights. They can even play it in advance. I'm pretty sure even if they charge $44.99, there will be someone Pay the bill".
比尔·西蒙斯（Bill Simmons）也对瓦格纳（Wagner）回答：“如果勒布朗足够聪明，他应该通过自己的团队推广该节目并出售广播权。他们甚至可以提前播放。我很确定，即使他们收了$ 44.99，还是会有人付账。
This is why LeBron’s “decision” was born in 2010. The emails from Bill Simmons and Wagner changed James’ career and even the trend of the basketball world.
During the 2010 All-Star Weekend, Bill Simmons seized the opportunity to mention this idea to Maverick Carter and Leon Rose (the former is a close friend and partner of LeBron, the latter is a former agent of LeBron) , And they both nodded to the proposal.
在2010年全明星周末期间，比尔·西蒙斯（Bill Simmons）抓住机会向小牛·卡特（Maverick Carter）和莱昂·罗斯（Leon Rose）（前者是勒布朗的亲密朋友和合伙人，后者是勒布朗的前经纪人）提起这个想法，他们俩都点了头提案。
Neither the media nor LeBron made this special opportunity slip away.
Maverick Carter persuaded his old friend, and Bill Simmons persuaded ESPN executives.
小牛卡特（Maverick Carter）说服了他的老朋友，比尔·西蒙斯（Bill Simmons）说服了ESPN的高管。
Bill Simmons proposed two proposals. One is called "The Courting Of the King", which records the process of James' acceptance of free agent recruitment in a 90-minute documentary; the other is "LeBron's decision." (LeBron's Decision), announce the team of your choice in the live broadcast.
比尔·西蒙斯（Bill Simmons）提出了两项建议。其中一个叫做“国王的求爱”，它在90分钟的纪录片中记录了詹姆斯接受自由球员招募的过程；另一个是“勒布朗的决定”。 （勒布朗的决定），在直播中宣布您选择的团队。
Although Leon Rose and William Wesley (LeBron’s management team at the time) warned that such a public broadcast was likely to have a negative impact on LeBron’s image, Maverick Carter and Rich Paul did not accept it. In their opinion, LeBron's two old friends chose to let him say "I am going to bring my talent to the South Coast" in front of American fans.
尽管莱昂·罗斯（Leon Rose）和威廉·韦斯利（William Wesley）（当时的勒布朗的管理团队）警告说，这样的公开广播可能会对勒布朗的形象产生负面影响，但马弗里克·卡特（Maverick Carter）和里奇·保罗（Rich Paul）却不接受。他们认为，勒布朗的两个老朋友选择让他在美国球迷面前说“我要把我的才能带到南海岸”。
It is not difficult to imagine the original intention of the LeBron team to accept the live broadcast "decision". Such an unconventional team selection method will inevitably increase LeBron's popularity in the United States to a new level.
At the same time, the copyright fees paid by the broadcaster to the LeBron team and the sponsorship fees of the advertisers will be a considerable income.
We don’t know exactly how much revenue this show has brought to James, but they decided to donate all the 2 million advertising sponsorship fees to the non-profit organization "Boys and Girls Club" before the live broadcast. According to tax information, they did so. Up.
But on the other hand, just as Leon Rose warned LeBron, the bad influence of the "decision" actually made James fall into the whirlpool of public opinion, and the perfidious infamy has been completely associated with him.
Loyalty is still a "stain" in LeBron's career that LeBron can't wash. Even later he brought back the first championship for Cleveland.
But how do you define loyalty?
Have you ever thought that loyalty should be the core spirit of professional sports?
The loyalty to the team may come from the feelings of the home country when representing the country, but in the more commercial professional sports league, is this "loyalty" still established?
What's more, the NBA, which relies on drafts for talent supply, does not have the concept of youth training like professional football leagues. In this way, there is no way to talk about the primary emotions derived from the fetters of the region.
In other words, is loyalty in professional sports a concept created by team managers to better control players?
It’s hard to say no.
Let's turn our eyes back to James' "stain" again. You can say that the group model brought about by "decisions" has broken the balance of the NBA, but this kind of old fans often mentioned "one person, one person, one person" in the past. Is the “city” pattern really an ecology built spontaneously through the loyalty of players?
This kind of star is trapped in a small team in despair, never going to make a comeback. Isn't it because the league and team owners have passed various restrictions to "fetter" and "exploit" players?
One person, one city is certainly worthy of respect, but it is not the weight of the outside world's moral kidnapping of players.
Strong players deserve a better platform, and good teams should also be rewarded for their active operations, instead of being restricted to inactive teams and "letting loyalty hurt you".
Why the giants can survive in the football world, in the final analysis, is a lot of investment.
And the NBA has measures to protect small teams. The nickname is to protect the interests of small local teams, but on the other hand, it has become an umbrella where small teams can rebuild again and again without seeking to make progress, and cling to a single star to earn money.
James and the Cavaliers in 2010 are like this, and so are Anthony Davis and the Pelicans in 2019. It is conceivable that if they are obsessed with one person, one city, they may never have their heads.
Although James' "decision" is notorious, it is largely an "awakening" for the players. It can even be said that starting from James' "decision", labor has gained more say in the opposition to management.
After 2010, the status of excellent free agents has obviously improved qualitatively. The "privilege" that only a few top players had in the past seems to have become popular among players.
Thinking of the past, Jordan’s good helper, Hall of Fame player, and historical-level small forward Pippen could not get a big contract from the stingy Reinsdorf, and even rely on Jordan to put pressure to ensure that he did not. Be traded.
And today, Paul George can silently force the Thunder to trade himself to the Clippers when the contract has only been fulfilled for one year.
The right to speak is the key word of LeBron's career.
Whether on or off the court, LeBron's emphasis on the right to speak is very different before and after 2010.
In addition to the awakening of the will of labor as a player, there is also an explosion of consciousness as a social opinion leader.
LeBron's awareness of frequently using his influence to speak out for social issues is also a point sought after by many James fans.
Even in the eyes of many fans, LeBron is sincerely regarded as the future candidate for the president of the United States.
But, as an opinion leader, does LeBron really care about the people's livelihood as his supporters say?
For example, before the NBA rematch, LeBron was a firm supporter of the rematch, and Irving, who opposed him, was also portrayed by the media as a "jumping clown" who "does not know the general".
After the Wisconsin police shooting of a black man during the quarter-finals, LeBron was the first to jump out and fiercely oppose the quarter-finals, resolutely draw a line with the uppermost capitalists, and even said, "This is a complete strike, not a suspension."
But as a result, the NBA announced its restart in less than three days.
During the short strikes and rematches, the media reported various versions of episodes, most of which featured James as the protagonist. For example, they led the team to leave during an internal player meeting to discuss whether to rematch, but accused the Bucks of taking the lead in the strike for "no reason"... …
This kind of repetitive words and deeds also corresponds to the outside world's generalization of his "exquisite egoist".
Echoing the essence of "egoist" is the "perfect personality" shown by LeBron in front of the camera.
LeBron looks in front of the camera as if every body language has been sculpted repeatedly.
The main slogan of "Decision Two" that left the Heat to return to Cleveland-I'm home-and the phrase "Cleveland, This is for you" after the 1-3 reversal Warriors won the championship, all revealed the deliberate preparations in advance. .
LeBron is like an actor who is well versed in communication, knowing how to use a perfect image of a good husband to please the public.
But is LeBron’s deliberately packaged "perfect personalization" a bad thing?
From the perspective of the players themselves, it is precisely because of the motivation to maintain the "perfect personality" that fans have been able to barely see lace news during the 16 years of James’ career. At the same time, on the field, James has maintained the league every year. Top level of competition.
Despite James’ talents, self-discipline is the reason that determines his "personal design will not collapse" for 16 years.
"I am making my body better every day, every minute" is by no means an empty talk, but a practical action by James.
According to reporter Brian Wenhorst, James spends more than one million dollars every year to maintain his body, so that the 35-year-old can maintain a high level of output of nearly 40 minutes per game on the finals stage, time and time again. Blasting the Heat's tough multiplayer defense to finish scoring, which NBA player can do it since ancient times?
Obviously, James' "Perfect Person" has been very successful.
So that, any praise for James has become the "code of wealth."
During the quarter-finals, a midfield advertisement produced by a broadcaster mentioned James, and the copy was-"The voice of social events demonstrates LeBron's desire for championship"-such an irrelevant, extremely deliberate line .
And this phenomenon is also the reason why James drew such fierce criticism.
Although, the deliberate "exquisiteness" brought James the "self-discipline" that made him better. But this kind of "exquisiteness" has changed the social atmosphere invisibly.
Wikipedia has an explanation for "exquisite egoists": "exquisite egoists are egoists who have been carefully dressed or even disguised."
Self-interest is human nature, but the prefix of "exquisite" is two different situations.
deliberately disguised in conjunction with the unique guiding role of public figures, it is easy to lead the crowded fans in the wrong direction and form distorted values.
is like the "rice circle culture" we usually sniff at.
And the biggest crime of the fan circle culture is to destroy the bridge of normal communication, leading to the complete "aphasia" of those who hold different opinions.
In the context of the basketball world, it is the so-called opposite landscape between Zhan Mi and Zhan Hei.
With the extreme Zhan Mi treating all the unfavorable remarks against James as an enemy, and also with the extreme Zhan Hei's "yin and yang" and "partial generality", commenting on James has become an enemy in the eyes of the media.
Desperately supporting Zhan, or recklessly hacking Zhan, deliberately falling to a party with a mass basis, is the code of wealth that can harvest public opinion.
In this way, how can we discuss a matter normally? How do fans appreciate the strengths of a player while examining his shortcomings?
Is James perfect? Obviously not.
Is James sinful? Obviously not.
But the author saw only two images of James on the Internet: one is a perfect hero, the other is a worthless villain.
What's the matter?
You should already have the answer in your mind.